The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas
Category: Physical Items
Points: 50.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 25.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Short Form Video / Campaign / Series / Episodic
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Music Videos
Points: 25.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation
Category: Innovation in Branded Entertainment
Points: 25.0
Welcome Home
Agency: MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Innovation in Film
Points: 25.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas
Category: Out-of-Home / Experiential & Installations - Single
Points: 25.0
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's
Category: Craft / Photography
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 25.0
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc.
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 25.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas
Category: Physical Items
Points: 25.0
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Category: Products
Points: 25.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 15.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Experiential / Brand Installations
Points: 15.0
Make Something Wonderful
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 15.0
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's
Category: Publishing / Newspaper - Campaign
Points: 15.0
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's
Category: Out-of-Home / Billboards & Transit - Campaign
Points: 15.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Social Post / Real-time Response
Points: 15.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation
Category: Influencer Marketing / Single Channel
Points: 15.0
Welcome Home
Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Editing / Single
Points: 15.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft - Animation / Single
Points: 15.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Physical Items
Points: 15.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas
Category: Experiential / Live Events
Points: 15.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Experiential / Live Events
Points: 15.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas
Category: Craft / Printing / Production
Points: 15.0
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Category: Innovation in Health & Wellness
Points: 15.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas
Category: Events & Competitions
Points: 15.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG
Category: Branding / Branded Item
Points: 10.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas
Category: Branding / Branded Item
Points: 10.0
Frottage
Agency: TBWA\Santiago Mangada Puno / Makati
Client: The Red Whistle/UNAIDS
Category: Promotional / Posters - Series
Points: 10.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft / Animation
Points: 10.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Music Videos
Points: 10.0
Dear Billie
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas
Category: Publishing / Newspaper - Single
Points: 10.0
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas
Category: Out-of-Home / P.O.P. & In-Store - Campaign
Points: 10.0
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Craft / Art Direction
Points: 10.0
Hailstorm in Istanbul
Agency: TBWA\ / Istanbul
Client: IKEA
Category: Social Post / Real-time Response
Points: 10.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Cinematography / Single
Points: 10.0
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat
Category: Out of Home / Billboards & Transit
Points: 10.0
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple
Category: Integrated Campaign
Points: 10.0
Fear and Fantasy Festival
Agency: TBWA\ / Istanbul
Client: Fear and Fantasy Festival
Category: Branding / Identity System
Points: 2.0
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas
Category: Promotional / Posters - Series
Points: 2.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG
Category: Promotional / Booklets & Brochures
Points: 2.0
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Category: Promotional / Booklets & Brochures
Points: 2.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Promotional / Booklets & Brochures
Points: 2.0
The Ugly Truth Sweaters
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat
Category: Promotional / Collateral Items
Points: 2.0
Unboxing the Truth, Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation
Category: Craft / Art Direction
Points: 2.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Award:
2019 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
Apple
Title:
Share Your Gifts
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Music Videos
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Innovation in Film
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
McDelivery
Category:
Craft / Photography
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Products
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
Three Minutes
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Apple
Title:
Make Something Wonderful
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
McDelivery
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
McDelivery
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Social Post / Real-time Response
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Apple
Title:
Welcome Home
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Physical Items
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Craft / Printing / Production
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Branding / Branded Item
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Branding / Branded Item
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
The Red Whistle/UNAIDS
Title:
Frottage
Category:
Promotional / Posters - Series
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft / Animation
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Share Your Gifts
Category:
Music Videos
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Dear Billie
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Here to Create Change
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
The All Nighters
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Hailstorm in Istanbul
Category:
Social Post / Real-time Response
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Welcome Home
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Behind the Mac
Category:
Integrated Campaign
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
Fear and Fantasy Festival
Title:
Fear and Fantasy Festival
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Adidas
Title:
Here to Create Change
Category:
Promotional / Posters - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Promotional / Booklets & Brochures
Award:
2019 Design Merit Award
Points:
2.0
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Promotional / Booklets & Brochures
Award:
2019 Design Merit Award
Points:
2.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Promotional / Booklets & Brochures
Award:
2019 Design Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Ugly Truth Sweaters
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth, Shoes
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
